WE BUILD & DEFEND MOVEMENTS ONLINE
DEFEAT DISINFO
AI supercharges disinformation with astounding power, and every organization is now exposed.
Our team excels at advancing positive narratives and mitigating harmful ones through decentralized, often asynchronous internet communication.
It is not enough to just detect disinformation. So, we do something about it. Defeat Disinfo.
We prevent and reduce what gives disinformation its power:
Volume · Insularity · Velocity · Credibility · Resonance · Belief
We restore trust, protect reputation, safeguard shareholder value, and advance social causes by advancing winning narratives when and where they matter most.
Winning Narratives
The best defense against disinformation is a good offense.
A strong narrative, built on the right information.
Delivered asynchronously, across decentralized channels, where decision makers already are.
Orchestrated spokespeople, organizers, ambassadors, creators, experts, coalitions, curators, and producers.
How We Work
Inoculate
We get ahead of disinformation before it spreads, building resilience in target audiences through pre-emptive messaging.
Remediate
When disinformation takes hold, we deploy rapid-response counter-narratives to correct the record at scale.
Redirect
We intercept audiences already exposed to disinformation and guide them toward accurate, trusted information.
Persuade
We craft evidence-based narratives that change minds and shift behavior through trusted messengers and channels.
Who We Serve
Front-line Experience
Fortune 500 companies across insurance, healthcare, and consumer products.
US government counter-extremism programs targeting ISIS, Neo-Nazis, and extremist groups.
Political counter-disinformation campaigns reported in NYT, Washington Post, and Financial Times.
Vaccine hesitancy campaign spanning 49 states in 7 languages.
11 governments combating malign foreign and domestic narratives.
Largest social media platforms' internal disinformation policy development.
Large scale election integrity programs.
Technology
Our DARPA-developed AI platform gives us capabilities no one else has — detecting, analyzing, and countering disinformation at machine speed and human precision.
Four Essential Tools
Detection
Identify disinformation narratives as they emerge across the open, deep, and dark web.
Analysis
Understand the origin, spread, and impact of disinformation campaigns in real time.
Content Management
Produce, deploy, and optimize counter-narrative content across every relevant channel.
Governance
Maintain oversight, compliance, and accountability across all campaign operations.
We orchestrate it all.
The Power of Narratives
If there be time to expose through discussion the falsehood and fallacies, to avert the evil by the processes of education, the remedy to be applied is more speech, not enforced silence.
So, we built the capability to deploy messages, messengers, and mediums at speed, precision and scale.
Owned
Content produced and controlled directly by the organization.
Produced
High-quality content created by professional teams for maximum impact.
AI-Produced
Scalable content generated and optimized by artificial intelligence.
Commissioned
Content created by trusted third parties on behalf of the campaign.
Curated
Existing credible content surfaced and amplified to the right audiences.
Ambassadors
Trusted voices who carry the narrative authentically to their communities.
Coalition Partners
Allied organizations that extend reach and lend credibility.
Earned
Media coverage and organic amplification generated through strategic outreach.